Illusion is the conscious purchase of cosmetics?

“One of the greatest surprises in the survey was the recognition of the gap between principles and practice. The theoretical and practical aspects of cosmetic shopping differ significantly. We want to be more conscious than we are, ”said Andrea Varga-Darabos, the founder of Manna.

The most important aspects of cosmetic shopping are quality (95%), naturalness (90%) and product composition (89%). This was followed by the indication (88%) whether the product (84%) and animal testing were environmentally friendly (81%). However, these are just principles.

When asked what specific information you are looking at before buying, the result is completely different. The most important factors are the composition (81%), the indication (77%) and the quality (74%). After that, the price immediately follows (70%), preventing naturalness (67%) and animal experimentation (55%). The eco-friendly aspect slipped from fifth to eighth (53%).

“We believe that there is already a principle of commitment to awareness, but it has not yet become a practice for the majority. This image is further undermined by the cultural difference between nations in judging the issue, ”said Andrea Varga-Darabos.

Cultural differences in shopping aspects

The Manna survey revealed that animal testing is the most important aspect (66%) for German respondents before buying and least for Romanians (34%). At the same time, the brand and the manufacturer are the most significant (36%) for Romanian customers, while only 15% of Germans say so.

Hungarian (77%) and Polish (74%) buyers are the most price sensitive, while only 62% of German respondents consider the price important. 61% of Czech customers have experience of others, compared to 43% of Romanian customers.

Slovakian consumers are most interested (37%) as to whether cosmetics are a domestic product and least German (14%).

Even objective data, such as the term of expiration, is different for different countries. In Romania, 55% of respondents say they are looking at the expiry date of their cosmetics before buying. In Hungary, the same is 42%, Poland 41%, Slovakia 26%, Czech Republic 21% and Germany only 10%.

It also confirms these results when the household cosmetics are discarded. In Romania, 68% replied that when the recommended use time expired. 58% of respondents in Hungary, 54% in Poland, 49% in Slovakia, 44% in the Czech Republic and only 27% in Germany responded. Instead, cosmetics are thrown away in Germany when they are destroyed (56%).

“It seems that these aspects of cosmetic shopping are value choices. This raises many awkward questions. Is there a different awareness for each country? Do you think there may be different aspects of consciousness? ”Said Andrea Varga-Darabos.

There are other ingredients in every country

9% of respondents acknowledge that they are not looking at the list of ingredients on cosmetic products. Most of them (75%) are mostly because they do not understand what component is.

91% of the respondents say they read the list of ingredients on cosmetics. Most of the ingredients in most countries are metals (mercury, aluminum, lead) and petroleum derivatives. However, the exact component and the extent to which it is delivered varies greatly from country to country.

The petroleum derivative is to be avoided by 84% of Hungarians, while only 46% of Romanians say it should be avoided. 61% of Poles avoid sls while only 21% of Germans say so.

What we do not understand is that we are afraid

“All of this is a confusing result for the first time, because the effect of the ingredients is objective. Differences are important compared to this. However, the explanations of the explanation: fewer interpret the list of ingredients correctly than they claim ”, said Andrea Varga-Darabos.

While 91% of respondents stated that they were reading the ingredients on the packaging, some 21% said they knew the effect of the ingredients on cosmetics.

So 70% of the respondents say they read the list of ingredients, but they don't understand exactly what it means. This is confirmed by the presence of dihydrogen monoxide, the water in the list of ingredients, as a control question. 22% of the respondents have selected this as a component that will cost.

Because of the desire for consciousness, we want to appear in a better color

According to Andrea Varga-Darabos, the survey results are surprising and thought-provoking. As a conclusion it can be concluded that the purchase of conscious cosmetics is still an illusion, rather a value choice, a highly cultural issue. Only a few are really a thoughtful, conscious decision.

In his opinion, the problem is that few people have sufficient knowledge to understand the European Union standardized information precisely. Until you know the meaning and effect of the ingredients widely, you cannot make a conscious decision. However, this is very difficult because there are a lot of components, most of which should be known for a truly conscious decision. But this is still a longing today.

Research methodology

The aim of the research is to assess the public's awareness of cosmetic safety. The response was done on a voluntary basis with the help of an online questionnaire-filling program, primarily for the customers of Manna. A total of 7933 people from Hungary, Germany, Slovakia, the Czech Republic, Poland and Romania participated in the research. Research is not representative, but the number of respondents and the quality of the responses make relevant findings.

About the Manna brand

The small family manufactory was founded by Andrea Varga-Darabos in 2010, after having learned to make chemical-free natural soaps because of a child with cosmetic allergies. Today, Manna, one of the leading natural cosmetics brands in Hungary, is present in many European countries.

There are hundreds of products in our product range. He won the Hungarian Product Grand Prix for his 34 products on three occasions (2012, 2013, 2014). Manna is the first animal-free cosmetic brand recognized by Cruelty Free International. The purity and quality of its products are certified by the world's most prestigious natural cosmetic, natural and animal protection organizations.

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(Source: marmalade.co.uk |