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Oscar-winning coffee
This year, for the first time, the De'Longhi brand, which is the global leader in the home coffee market, will present an international campaign. The focus is on a campaign film directed by Damien Chazelle starring Brad Pitt. (X)
“De’Longhi has seen tremendous growth in recent years, with automated coffee makers made for home use playing a central role,” says Massimo Garavaglia, the company’s CEO. “We believe Brad Pitt is the perfect brand ambassador. It authentically presents and represents the De'longhi brand globally. Our ambassador is the epitome of De'Longhi's spirituality: bold and international, but at the same time sophisticated and elegant. ”
The viewer gets a glimpse into a classic story - Brad Pitt One Day -. Coffee beans shopping in the morning. Motorcycling on the roads of Los Angeles. A quick stop at the gas station… The scenes embracing the daily routine highlight the feeling we all know well: the desire to come home.
We arrive after a day’s activities and can relax in a perfect moment with a cup of coffee or cappuccino.
In addition to the actor and director, the campaign film has two other Oscar-winning talent on its cast list, cinematographer Linus Sandgren and composer Justin Hurvitz, all members of La La Land’s “dream team”. Hurwitz, the composer of the campaign film, said: “When I saw what kind of film Damien was making and Brad Pitt was in my eyes like never before… I got excited. I had to come up with a melody that fits perfectly into that mood. ”
The team became round with photographer Lachlan Bailey.
A film with a memorable visual world and content that authentically represents De’Longhi’s message.
The decision in favor of Brad Pitt’s personality is more than choosing an internationally known icon. Pitt is an acclaimed actor and producer. He is a committed advocate for environmental issues. Art collector, passionate about architecture and design. The mystique formed around his person is still present all over the world to this day.
Brad’s restraint also characterizes the De’Longhi brand. The company, which retains its roots, adheres to harmony and elegance with a typical Italian passion. It will reach beyond stereotypes and be accessible worldwide.
Iconic and authentic at the same time.
Just like a Hollywood star who makes himself a simple, perfect cup of coffee.
Watch the campaign movie:
Visit the campaign page:
(Source: Editorial)
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