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Their customer data is the new gold for banks

2020. 03. 02. 14:29

The effective use of customer data by banks has become a key issue, according to a joint survey by EY and the Institute of International Finance (IIF).

Proper management of existing information can mean faster administration and better offers for customers. Breakthroughs can be brought about primarily by the application of artificial intelligence in the field, as machine learning is able to adapt dynamically to the ever-changing economic environment.

Over the next three years, almost all banks (93%) will focus on improving data quality, and linking different groups of information (57%) will also be a priority, according to a study of senior professionals from 74 banks in 29 countries. In addition to extracting valuable, better quality data (80%), decision-makers are most willing to invest in making it easier to access the information needed to develop a product or enhance the consumer experience (67%).

"Domestic banks place great emphasis on business and growth goals, but they are increasingly challenged to systematize unstructured data and develop new decision support models. Improving data quality - in addition to mandatory compliance with regulators - also acquiring new customers and developing the best product offerings "said János Hoós, Head of Financial Risk Management at EY.

According to respondents, financial institutions store a lot of poor quality data and there are few competent experts who can systematize, process and clean them (61%), which hinders developments. The need for a wide range of expertise is further exacerbated by the fact that supervisors are demanding the introduction of increasingly sophisticated financial models.

Banks would need new staff most in the area of financial risk modeling (70%). The lack of knowledgeable experts is an increasingly pressing problem in the industry. "The application of artificial intelligence can also bring a breakthrough in the field of data processing. Because machine learning can be used to develop complex, multi-dimensional models that can then be adapted to the ever-changing economic environment," he added.

Credit institutions ranked the risk of data loss (79%), industry transformation due to technological advances (79%), geopolitical problems (64%), and the risks of obsolescence of models used for various financial calculations (44%) as the most pressing challenges of the near future.

(Source: marmalade.co.hu; EY | Image: pixabay.com)

Boost the New Year's Eve mood!

2023. 12. 27.

Music, dancing, delicious food and drinks are the basic requirements for the New Year's Eve atmosphere, but games can also be added for great fun.

New Year's Eve ()
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You can feel better in a few days

2023. 12. 24.

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150 years old Budapest

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A lot is a lot. Especially when it comes to hair loss

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Forget skin breathing even if you don't have a nasal spray at home

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Headlines

Boost the New Year's Eve mood!

2023. 12. 27.

Music, dancing, delicious food and drinks are the basic requirements for the New Year's Eve atmosphere, but games can also be added for great fun.

New Year's Eve ()
party ()
games ()

You can feel better in a few days

2023. 12. 24.

Between two holidays, you can insert a diet that will make you feel better in your skin.

diet ()
food (11)
Christmas ()

This is how you pack in the spirit of environmental awareness

2023. 12. 20.

Don't forget about environmentally friendly solutions at Christmas!

Christmas ()
wrapping ()
environmentally friendly ()

The skeleton of our body: 7 interesting facts about our bones (x)

2023. 12. 19.

The frame of our body carries our weight for a lifetime, yet we hardly know it. For example, did you know that babies have more bones than adults?

Modern age, modern defense systems at home as well

2023. 12. 17.

This is how you can protect the safety of your own home and family.

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Explore

The Baltic Diet for the Future?

2018. 08. 15.

According to the University of Helsinki research, at least the consumption of foods made from Nordic ingredients reduces the risk of obesity and inflammation. This diet does not contain large amounts of red meat, animal fats

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Symptoms of childhood eating allergy

2018. 08. 16.

The incidence of childhood food allergy is around 6-8 per cent, in children below 3 years of age. Within this, the number of allergy patients with cows' milk protein is particularly high, about 3 percent. It often causes allergic complaints to eggs, soybeans, wheat, peanuts too. Food allergy can also cause symptoms on the skin, gastrointestinal tract and respiratory tract.

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What Is Eating During Pregnancy Diabetes?

2018. 08. 18.

During pregnancy, some women meet with some tests, be it perfectly healthy or endangered pregnant. One of these is the sugar intake, where pregnancy diabetes is screened by professionals. After attesting to diabetes, proper diet is essential, but many people do not know what the details need to be more closely watched. On this topic, Diána Yellow, the Buda Endocrinologist Diet is here to help.

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These are the causes of low estrogen levels

2018. 08. 19.

Estrogen is one of the most important female sex hormones, the right amount of which is essential for the normal functioning of the body. If you are present too large - that is, estrogen anomaly - can cause great damage, but what if the estrogen levels are too low? Ildikó Lőrincz, gynecologist-endocrinologist at the Gynecology Center, spoke about the causes of low estrogen levels.